Every brand born in the nineties had to face the first digitalization approach and Cantoni step-by-step started to build a web reputation at the time where there was almost zero competition. Great! But the internet quiet didn’t last for so long and, when ebay, Amazon and the low cost chinese manufacturer landed the market, the search results started to change!
Nothing irreparable with a good SEO strategy, and here I came!
In 2015 Cantoni asked me to write contents for their product because my blog authority and expertise was on their target, and it was a thrilling challenge for me in a period when I was working with models and clients as a freelance make-up artist on-the-go.