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ABOUT
MY PASSION
EXPERIENCES, CAREER, WORK & SKILLS

When you write as a profession sometimes the hardest part arrives when you need to write about yourself, and that's the reason why I changed my bio at least five times since this website is born. Luckily in my work its often a "Good first take!"! I am a victim of the stream of consciousness while writing and therefore constantly struggling with my thoughts optimization. And perhaps, thanks to the years at University, I am almost at the end of my journey of mind and time streamlining. Because when your mind is overactive, there is no time to put everything into practice. I spend my days taking care of communication for companies in the beauty industry, creating marketing strategies with a focus on SEO and the digital world, consulting on cosmetic development and many exciting activities around this world. I don't know if I started makeup or writing first. As a child, I kept dozens of secret diaries because I had so much to write about, but mostly because I loved diaries, planners, craft paper and everything from my grandfather's stationery shop. And this stationery mania also persists, and you can see it in the dedicated section of the blog that I occasionally update! I've always been attracted by productions, film and fashion in particular, and I used to imagine with admiration the hustle and bustle of backstage, make-up, styling and the conception of something with a refined aesthetic to be massively disseminated. I wore out my mum's best Chanel powders and hoarded palettes and trousse like there was no tomorrow, and when I did make-up on a set for the first time, I realized I wouldn't want to breathe different universes!

When you write as a profession sometimes the hardest part arrives when you need to write about yourself, and that's the reason why I changed my bio at least five times since this website is born. Luckily in my work its often a "Good first take!"! I am a victim of the stream of consciousness while writing and therefore constantly struggling with my thoughts optimization. And perhaps, thanks to the years at University, I am almost at the end of my journey of mind and time streamlining. Because when your mind is overactive, there is no time to put everything into practice.  I spend my days taking care of communication for companies in the beauty industry, creating marketing strategies with a focus on SEO and the digital world, consulting on cosmetic development and many exciting activities around this world. I don't know if I started makeup or writing first. As a child, I kept dozens of secret diaries because I had so much to write about, but mostly because I loved diaries, planners, craft paper and everything from my grandfather's stationery shop. And this stationery mania also persists, and you can see it in the dedicated section of the blog that I occasionally update! I've always been attracted by productions, film and fashion in particular, and I used to imagine with admiration the hustle and bustle of backstage, make-up, styling and the conception of something with a refined aesthetic to be massively disseminated. I wore out my mum's best Chanel powders and hoarded palettes and trousse like there was no tomorrow, and when I did make-up on a set for the first time, I realized I wouldn't want to breathe different universes!

PROFESSIONAL RESUMES

2008 2012 2016  2017 2018 2019   2021

2008

Immediately after high school, in 2008, unconsciously starts my journey as web editor, writing for beauty and make-up section of pourfemme.it, meanwhile I begin my studies in Computer Science at the Federico II in Naples (Italy).

2012

In January 2012 I become a beauty editor for Beautydea, as anyone knows in Italy and who opens to me to a lot of new opportunities. In the same month I worked for the first time as a Make-Up Artist for a video spot. I did't attempt any make-up courses and I launched my self with the obstinacy of a 22 years old girl full of dreams, and I can say that I was very lucky because in the months next I run from a backstage to another and I finally take a class at the Make Up For Ever Academy slakening the University's book!

2016 

In 2015 I made my first step to the press with a column for the italian beauty magazine Unghie&bellezza, and I'm still on it with studies on beauty industry, interviews, news from the exhibitions and beauty editorial look. Meanwhile I create my blog as a follow-up of the content I had on the press. At the moment of thinking about my graduation I decided to have a thesis on Search Engine Optimization, that was the only possible way to study something related to my beauty editor work, and I increased my SEO skills to work in a more professional way!

2017

I worked a lot as make-up artist, for fashion campaign, music videos and for wedding and I creare a series of blog post dedicate to make-up artist: from the best products to the emphatic side of the career, and I interviewed the most influent italian personalities of the beauty industry.

2018

10 years of make-up, writing and digital are gone away in a second, in a world where everyday has a revolution who takes you to evolve to different way to communicate. To extend my ray of action I decided to share all my experiences with companies who wants to have a place in this digital planet, through planned contents, marketing strategies, Digital PR, storytelling and more!

2019  

The 2019 was a turning point which means a restyling of my website capable to enjoy contents in a more comfortable way. Thanks to the new annamarchese.it I can give the right visibility to everything I need, as review, articles on press, activities to promote a brand or other fun stuff. With a new graphic impact the website become international with english contents to involve readers and brands from all over the world. Thanks this level-up companies may use a resource for highlight them abroad, without any language or cultural barrier!

2021

2020 was the year of the pandemic beginning and the entire world and the beauty industry had to handle an extremely difficult time. This blog is also a shot of that period with posts about makeup artist tools to stay safe, brands and companies digital initiatives and digressions about the compulsive digital shopping during pandemic. But by the of 2020 I handled different projects with a new approach. Among that I can proudly talk about the Mia Cosmetics rebranding, the makeup and skincare company that I directed first in the communication  and in the product concept and creative direction after.

The same extraordinary year gifted me also a pink-pregnancy!

 

SKILLS & APTITUDES

Creative direction, cosmetic products concept & development
Beauty & Art direction 
Make-up [ADV, editorial, fashion, video, celebrity, bridal]
Product review & beauty dissemination
Sponsored content
Editorial strategy and plan
Digital marketing & communication
SEO strategy
Social & paid media 
Copywriting, ghost & storytelling
Digital PR & influencer marketing
Design & coding [Suite Adobe, HTML]